Marketing mix of samsung tv

Furthermore, Samsung is the largest tech business by revenue and seventh most valuable brand today.

Marketing mix of samsung tv

It is a leading brand in electronics industry and also the fifth largest manufacturer of televisions, as of In several regards Sony has been the leader in its industry, the first one to bring the direct view portable transistor TV and the famous Walkman.

Still, the brand has continued to do well and and its brand image and technology are an important reason that SONY is a celebrity in several areas including gaming consoles, video camcorders as well as professional and medical equipment Source: The brand was forced to cut down on its smart-phone line to avoid running into further losses.

SONY has a large and diversified Marketing mix of samsung tv mix consisting of both products and services. Television and Home theatre: Sony is a leading brand that makes televisions, home theatres, sound bars, projectors and blue ray and DVD players.

Sony is also a maker of camcorders, action cameras, music video recorders and professional camcorders. Sony makes high quality audio equipment including headphones, MP3 players, wireless speakers and high resolution audio.

SONY makes interchangeable lens cameras, lenses, compact cameras and lens style cameras. Energy, store and cables: The brand makes batteries, memory cards and flash drives as well as cables.

Mobile, tablets and smart devices: The brand is also a maker of cell phones, tablets, wearable technology and digital paper. Medical and professional devices: Sony is also a maker of medical devices like medical imaging cameras, medical recorders, monitors and printers.

Apart from these things SONY also makes professional devices like professional displays, large scale modular displays and accessories and professional audio devices like wired microphones, headphones, misers and AV Amps.

Financial services from Sony: Sony also provides a wide range of financial services and solutions that are meant to make businesses more flexible and enable them to respond to change. Financial pressures can grow big and go out of hand in 21st century.

Its financial serves are tailored to help businesses find support and growth. Apart from these products and services, SONY is also a leading provider of movies, music and other entertainment products and services.

Downloading prezi...

This trademark has been registered in countries and territories. The warranty service of SONY covers 53 countries and regions. Sony also has a wide distribution net globally in the areas where its products are sold. Apart from its authorized retailers in the various nations, SONY products are also sold through the online channels.

Online retailers like Amazon.

Marketing mix of samsung tv

The pricing strategy used by Sony is that of premium pricing. This is done is order to create a premium image. SONY is a brand that sells premium technology products that are aimed at the higher end market.

Its target segment is made up of the higher end customers and small and big businesses. SONY has also shrunk its smart-phone range and introduced a few more high priced smart-phones.

Samsung - Marketing Week

The premium pricing strategy serves to do two things. Apart from it, SONY also spends a very large sum in billions on advertising and promotions. This premium pricing strategy also reflects the premium customer experience that SONY has created.

SONY spends heavily on marketing and advertising. It uses several channels for marketing including traditional and modern. However, digital marketing is the central focus of its promotional strategy. The social media too has an important place in the overall marketing and promotional strategy of SONY.

It also makes use of television and the print media in plenty in the Asian markets to promote its brand and products. It is known for making creative TV ads that are highly engaging.Samsung’s global marketing boss says innovation and a focus on emotionally-driven marketing has helped the brand bounce back following a difficult In March, Samsung topped a list of the biggest TV advertisers as it looked to reassure consumers about the quality of its smartphones ahead of the launch of the Galaxy S8.

Samsung Smart TV 7 | P a g e Marketing Mix of the brand Samsung have a good grip over the marketing mix. Smart TV is the Product which is the Customer solution of having the latest technology in the LED TVs. Marketing Plan - Samsung 3D Television 11 Advertising: Advertising campaigns on television, multimedia, the Internet, person-to- person sales, and 3D active displays for consumers to experience the thrill of 3D television.

The marketing mix, or four Ps (product, price, promotion and place) is a tool integral to the development of marketing strategy; the specific tactics for the major parameters of .


The Marketing Mix Strategy for Samsung Introduction It is imperative for any business dealing with products particularly tangible goods to consider and get right . Samsung Marketing Strategy: The Master Brand.

Though, product variation is the most powerful aspect of the marketing mix of Samsung. Samsung Marketing Mix Pricing Strategy – Samsung marketing strategy involves two pricing strategies and let’s see for what goals are they used.

Marketing mix assignment of samsung television