Public Domain Ford Motor Company maintains its position as one of the biggest automobile manufacturers in the world by reforming its strategies to address the issues shown in this Five Forces analysis. Ford needs to develop policies and approaches that respond to the most significant forces based on the external factors in the global automotive industry. This Five Forces analysis of Ford Motor Company identifies the most important external factors and how they impact the business, thereby providing input for managerial decision-making. Ford Motor Company needs to prioritize the most significant of the Five Forces, which in this analysis is shown to be competitive rivalry.
Mercury Bobcat — [ edit ] — Mercury Bobcat Runabout Lincoln-Mercury dealers marketed a rebadged variant of the Pinto, as the Mercury Bobcat, beginning with model year in Canada produced in all of the same body styles. It was styled with a unique eggcrate grille and chrome headlamp bezels.
The rear featured modified double width taillamps for sedan and Runabout models. Lesser trimmed versions were offered in subsequent model years.
The Bobcat was never offered as a 2-door sedan with an enclosed Ford company analysis for the U.
All Bobcats were restyled with a domed hood and a taller vertical bar grille styled to look like senior Mercury models. Throughout all the model years Bobcats were given various appearance options similar to the Pinto's.
Except for the wagons, the taillamps were revised. Production of the Bobcat ended in to make way for its replacement, the Mercury Lynx. In total,Bobcats were produced from to The larger inline-4 found in the Chevrolet Vega was an innovative, brand new design using an aluminum alloy block and iron head, but needed more development work as Ford company analysis released.
Super Stock Magazine found the fit and finish to be "superior" and were impressed with the car overall. InForbes included the Pinto among its fourteen Worst Cars of All Time, saying "When people talk about how bad American small cars created an opportunity for the Japanese to come in and clean house in the s and '80s, they are referring to vehicles like this.
The car tended to erupt in flame in rear-end collisions.
The events surrounding the controversy have been described both as a "landmark narrative"  and mythical. The placement of the car's fuel tank was the result of both conservative industry practice of the time as well the uncertain regulatory environment during the development and early sales periods of the car.
Ford was accused of knowing the car had an unsafe tank placement then forgoing design changes based on an internal cost benefit analysis.
Two landmark legal cases, Grimshaw vs Ford and State of Indiana vs Ford resulted from fatal accidents involving Pintos. These works also reviewed misunderstandings related to the actual number of fire related deaths related to the fuel system design, "wild and unsupported claims asserted in Pinto Madness and elsewhere",  the facts of the related legal cases, Grimshaw vs Ford Motor Company and State of Indiana vs Ford Motor Company, the applicable safety standards at the time of design, and the nature of the NHTSA investigations and subsequent vehicle recalls.
The first federal standard for automotive fuel system safety, passed inknown as Section in the Federal Motor Vehicle Safety Standardsinitially only considered front impacts.
Ford publicly announced it supported the standard. The fixed-barrier standard was seen by the auto industry as a significant increase in test severity. Design changes were made, but post launch tests showed similar results.
Though Ford engineers were not pleased with the car's performance, no reports of the time indicate particular concern. This placement was not a viable option for the hatchback and station wagon body styles.
Cost-benefit analysis was one tool used in the evaluation of safety design decisions accepted by the industry and the NHTSA. The values assigned to serious burn injuries and loss of life were based on values calculated by NHTSA in In Augusthaving been provided with a copy of the memo by Grimshaw v.
Time magazine said the memo was one of the automotive industry's "most notorious paper trails. The general misunderstanding of the document, as presented by Mother Jones, gave it an operational significance it never had.
These included that Ford knew the Pinto was a "firetrap," and said that Ford did not implement design changes because Ford's cost-benefit analysis document showed that paying out millions in damages in lawsuits was more profitable than the design changes.
The fuel tank design and structural characteristics of the — Mercury Bobcat which render it identical to contemporary Pinto vehicles, also render it subject to like consequences in rear impact collisions. A large "bullet car" was used instead of a standard moving barrier.
Weights were placed in the nose of the car to help it slide under the Pinto and maximize gas tank contact. The vehicle headlights were turned on to provide a possible ignition source.
The fuel tank was completely filled with gasoline rather than partially filled with non-flammable Stoddard fluid as was the normal test procedure.Ford Motor Company’s Five Forces analysis shows that competitive rivalry or competition is the most significant external force in the automotive industry environment.
The following are the intensities of the five forces in influencing Ford’s business.
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International Journal of Business and Social Science Vol. 5, No. 10(1); September 80 Employees Management Analysis at Ford Motor Company.